Set Sail to the Islands with a Swipe

Friday 7th September 2018

NorthLink Ferries has launched a new mobile booking app to offer customers an additional digital platform to view timetables and book sailings.

Now available for smartphone and tablet users – whether for regular travellers or first time visitors – the app is a new and additional way to get to and from the Northern Isles.

When booking via the app, customers can add cabins, vehicle details, meals and even Magnus’ Lounge access to their bookings.

Designed to reflect the increasing number of visitors to the isles, up 10% according to latest NorthLink Ferries’ reports, and to support regular island customers as they seek to book on the go, the app mirrors the shift in people’s digital behaviour.

Stuart Garrett, Serco’s managing director of NorthLink Ferries, said: “With more people increasingly looking to be able to do more online with the brands they engage with, we knew it was time to introduce a new digital channel to support our customers in the booking process.

“Our digital team have been working hard with software developer Corethree Limited for the past few months to deliver our new booking app, allowing us to help our customers book and sail at the touch of a button. A great new addition to our website, the booking app seamlessly incorporates every element that our customers can choose to experience on board with us as they travel to and from Orkney and Shetland.”

To find the app, NorthLink Ferries has included the familiar Magnus logo, making it easy to identify. Customers need to search for ‘NorthLink’ on their app store to locate the NorthLink Ferries’ app. Sailings between the Northern Isles and northern Scotland are now just a swipe away.